Our First Customers: NapLab
Episode 6 — Derek Hales on building trust in an industry defined by information asymmetry, and what it took to hand off support after four years doing it solo.
Most of the work below was created for Help Scout as part of The Supportive — articles, podcasts, videos and talks I wrote, hosted, and produced for customer support professionals.
A monthly show from Help Scout featuring customer experience insights, practical tips, expert advice, and a bit of fun. I hosted, wrote, and produced each episode.
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Episode 6 — Derek Hales on building trust in an industry defined by information asymmetry, and what it took to hand off support after four years doing it solo.
Episode 5 — Oscar McMahon on how community, values, and a challenger mindset built one of Sydney's most loved independent companies.
Elyse Mankin on the challenge of extracting yourself from the support queue to make time to actually lead your team.
Practical tips grouped by theme: back to basics, writing clearly, self-service, management, and navigating AI. January 2026.
Why knowledge base articles quietly go stale, why it matters more than ever now that AI is reading them too, and how to build a maintenance process that actually sticks.
Having the right words isn't enough if the layout makes them hard to read. A practical guide to contrast, white space, headings, and visuals — with a before-and-after redesign to show each principle in action.
A grounded look at four directions support professionals can take as AI reshapes the industry — move up into management, in as an AI specialist, ahead as a stronger individual contributor, or out into adjacent roles.
A bank of tested questions organised by what they reveal — values, emotional intelligence, problem-solving, communication, and AI readiness — plus tips for running interviews that surface more than rehearsed answers.
Why messaging support needs a different approach from email or chat, and how to adapt your team's tone, staffing, and processes to match what customers expect on mobile.
A data-backed examination of the early impact of COVID-19 on customer support teams, broken down by category and including practical advice.
Personas are a useful generalisation at best. The case for getting your whole company in contact with real customers — and practical steps to make it happen despite the usual objections.
A planning framework for support teams to prepare before a crisis hits. November 2025.
Six metrics that signal a need for more headcount, the principles for timing a hire well, and a capacity calculator for making the case before you're already stretched too thin.
Ready-to-adapt templates for the hardest situations in customer support.
How to recognise customer abuse, protect your team, and respond without abandoning your values.
Why your team needs its own documented approach to support, and how to build one that gets used.
Practical answers to the most common career questions for people moving into SaaS support roles.
How to think through who to hire when your solo support person finally needs backup.
The five archetypes that make up a well-balanced, effective support team.
A practical framework for connecting support activities to business outcomes and building a case for investment.
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