Content that sounds like a real person
Hello! I'm Mat Patterson. If you need help communicating your message to your customers (and the people you want as customers), you're in the right place.
About you
You're a business. Not a massive one, but big enough to need a little more help. You treat your team well, so they can treat your customers well. You want to grow, but not at any cost; how you grow matters too.
You have a new approach to share, but you don't have the capacity to make those ideas clear and concise. Or you want to help your customers understand your industry better, and how it can help them reach their own goals. You're looking for work that reflects your unique approach, something that stands out from the aggressively fine generative AI content.
About me
More Human Content is just me. Mat. And no, that's not a typo; just one "t". My father believes it to be the "technically correct spelling", but whether that's true or not, it's indisputably better for SEO. I'm an Australian, in case the accent swings things for you (yes, New Zealanders, I'm well aware that you do not care). I live south of Sydney with my wife, children, dog, and about 10,000 bees.
I've worked in the tech world for a frankly unprintable number of years as a web designer, a customer support leader, and a content creator for companies in Australia, England, and the US. The thread that ties all those roles together is clear, compelling communication. Particularly in writing.
I may be losing all sense of which words should contain a letter "u", but otherwise my range of international experience has helped me learn from, and communicate effectively to, people from all sorts of businesses and at every level.
What we could do together
Over the years I've worked on many different forms of content, always looking to communicate clearly and with enough personality to stand out from the optimised-to-death feel of typical online writing. My deepest expertise is in customer experience, but one thing support teaches you is how to learn new things quickly.
You might need:
- Blog posts and thought leadership on your areas of expertise
- Newsletters for your customers or prospects
- Podcasts or audio interviews with your leaders or your customers
- Short videos exploring specific topics
- Better customer support knowledge base or saved-reply content
Even if you have something else in mind, let's talk about it.
Take a look at some previous work